Sample report: demonstration joinery

index.html: no <title> tag. The company name is written in a <font> tag, not in a heading.

The browser tab and search results show the address instead of the activity. A visitor cannot tell what you do before opening the page, and local search has no title to rely on.

Add a 50 to 60 character title with the trade and the town, a 140 to 160 character description, and a single main heading in the page.

No meta viewport tag. Layout inside a 780 px wide table, with no fluid width.

On a phone, the page is shrunk or overflows sideways. The number is not tappable and the visitor must zoom to read. Quote requests made from a phone are lost.

Declare the viewport, move to a fluid layout, keep text at 16 px or more, make the number tappable and place a visible call button.

images/photo_2009.jpg = 3,373,981 bytes (3.22 MB), without width or height attributes, as an uncompressed JPEG.

The page waits for a heavy image before it finishes displaying. On 4G that is seconds and mobile data; on a limited plan, the visitor leaves before it loads.

Resize the image to the size actually displayed, compress it, serve it as WebP or AVIF, declare its width and height, and load it after the useful content.